Will Roegge was born at a young age in the Steele City of Pittsburgh, Pennsylvania. Studying fine arts and photography in school, he always had an interest and passion for cars.  Will majored in film production at Bowling Green State University and soon after transplanted to Los Angeles, California after graduating. Will unknowingly began working at the forefront of new automotive media production working for several large startup companies like Streetfire and Speedhunters. Directing and DP-ing for these types of projects led him to direct cinematics on Need for Speed – Shift 2 and as a result, win several awards for his automotive filmmaking.

Will’s expertise in the automotive industry has allowed him to travel the world to film racing and car commercials.  Will’s interest in automobiles extends beyond photographing them – he is an avid mechanic and has built a number of cars for drifting.